![Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express](https://images.indianexpress.com/2022/12/Pele-shoelaces.jpg)
Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express
Nice Kicks on Instagram: "One of the greatest marketing plays of all time was a pair of untied PUMAs 💰 @nicekicksvault adidas and PUMA had a “Pelé Pact” which barred them from
![Le jour où Pelé a fait de la pub pour Puma pendant un match du Mondial 1970 - Rétro - Coupe du monde 1970 - 30 Juil. 2020 - SO FOOT.com Le jour où Pelé a fait de la pub pour Puma pendant un match du Mondial 1970 - Rétro - Coupe du monde 1970 - 30 Juil. 2020 - SO FOOT.com](https://www.sofoot.com/convert/aHR0cHM6Ly9zb2Zvb3QuczMuZXUtY2VudHJhbC0xLmFtYXpvbmF3cy5jb20vbGVnYWN5L0lNRy9zb2Zvb3RfYXJ0aWNsZXMvbG9nb180ODY1MTMuanBn/image/le-jour-ou-pele-a-fait-de-la-pub-pour-puma-pendant-un-match-du-mondial-1970-retro-coupe-monde.jpg)
Le jour où Pelé a fait de la pub pour Puma pendant un match du Mondial 1970 - Rétro - Coupe du monde 1970 - 30 Juil. 2020 - SO FOOT.com
![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.the-sun.com/wp-content/uploads/sites/6/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg?crop=0px%2C214px%2C2950px%2C1966px&resize=1920%2C1440)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)