![Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport by Barbara Smit | Goodreads Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport by Barbara Smit | Goodreads](https://images-na.ssl-images-amazon.com/images/S/compressed.photo.goodreads.com/books/1432527753i/1617037.jpg)
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport by Barbara Smit | Goodreads
![Adidas and Puma: How a sibling rivalry gave rise to two giants of the sports world | The Business Standard Adidas and Puma: How a sibling rivalry gave rise to two giants of the sports world | The Business Standard](https://www.tbsnews.net/sites/default/files/styles/big_2/public/images/2023/10/02/dassler-brothers-3_0.jpg)
Adidas and Puma: How a sibling rivalry gave rise to two giants of the sports world | The Business Standard
![DYK: The creators of Adidas and Puma were brothers. Adolf Dassler established Adidas, while his elder brother Rudolf Dassler founded Puma. : r/didyouknow DYK: The creators of Adidas and Puma were brothers. Adolf Dassler established Adidas, while his elder brother Rudolf Dassler founded Puma. : r/didyouknow](https://i.redd.it/r6j5c64a9xxb1.jpg)